When you are developing your proposal, the funder will want to know how many people will be impacted by your program. …this is called “reach.”
Here are some tips:
- When the setting is open to the public, the number of community members with access to the setting are counted, usually within a 5-mile radius. Examples include:
Parks/public areas—population 5-mile radius
Restaurants—population 5-mile radius
Farmer’s Markets—population 5-mile radius
- When the setting primarily serves a specific group of people, the number of people at the setting or using the service are counted. Examples include:
Schools/Education—students and/or employees
Hospitals/healthcare facilities—patients and/or employees
Faith Community/Churches—congregational members
Health information technology—patients
Be careful if you have more than one setting not to overlap reach. Also, make sure your estimates do not exceed the population of Marion County (for most programs). If you are looking for grant funding, research a funder’s 990 form. Acquire a better understanding of what the foundation is looking for in a proposal or project. Identify the average amount of grant awards. Gain insight not available in the foundation’s literature or website.
Learn how to read a 990:
See also www.guidestar.org
Those of you developing programs for children might find this of interest:
Media-Smart Youth—Free Education Materials Available!
Free materials are available for Media-Smart Youth: Eat, Think, and Be Active!®, an interactive after-school program developed by the National Institutes of Health (NIH). Media-Smart Youth teaches young people ages 11 to 13 about the complex media world around them and how it can affect their health, especially in the areas of nutrition and physical activity. After analyzing data on youth development specifically within the realm of media exposure and health decisions, the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) developed this 10-lesson curriculum that promotes media literacy, good nutrition, and physical activity. And the best part is that the program is available to use in any after-school or community setting at no cost. Since 2004, thousands of young people have completed the curriculum, and we’ve received positive feedback from program facilitators. The program is winding down this year, and we are making one last push to organizations like yours to let you know about the materials before they are discontinued. We encourage you to visit the Media-Smart Youth website to view and order the free materials. Our facilitator’s packet includes everything you need to get started: a facilitator’s guide, poster, and DVD. You can also request program materials by contacting the NICHD Information Resource Center at 1-800-370-2943 or at NICHDInformationResourceCenter@mail.nih.gov. Materials will be available to order until August 31, 2017. Finally, please share Media-Smart Youth with your colleagues!
Demographic data is very important when writing your need assessment. Here are some helpful links to give you up-to-date information:
Bureau of Economic and Business Research
Census Data – Population and Housing
Child Welfare Trend Reports – DCF
Community Health Assessment – Community Commons
County Profile – Florida Charts
Florida Mental Health Institute – University of South Florida